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By Debbie le Quesne

The importance of charging the correct fee

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Much as been written and said about top-ups – frankly, the essential ingredient to keeping the private care sector afloat in England.

Recently I chanced upon a piece in the online magazine Community Care of how a home care service achieved an outstanding CQC rating.

Written by Gail Godson, director of Home Instead Senior Care, the former nurse outlined the business model and the key elements of its success.

She explained how, with her husband, she bought into Home Instead Senior Care UK – an independent home care provider – and worked the West Lancashire and Chorley area.

She writes: “Three years on our service has just been rated by the Care Quality Commission as one of two ‘outstanding’ home care services identified in the first round of inspections under the regulator’s new framework.”

Offering visits of a minimum of one hour only, she promotes that companionship is just as important as personal care. True.

“CQC inspectors singled out our approach to induction and training for praise. I’m particularly passionate about the delivery of personal care.

“This is one of the most intimate parts of a care worker’s role and it’s essential to undergo thorough training to understand how to correctly wash, dry, move and handle adults and older people to maintain their respect and dignity.

“That’s a fundamental standard of care that I was passionate about ensuring, so much so, that I now deliver induction training to our new starters,” she writes.

All good. Adding to that pillar of good care, training, excellence in communications, real-time appraisal updates for families and an open door culture for the team, the business has a winning formula.

However, the article failed to tell its readers the business deals only with private clients and charges a realistic rate for services. This business has taken time to select the right personnel, has a budget for training that is tailored to its own needs and not necessarily just what’s being offered by the local authority, has good admin and management support and complete control of its destiny.

I applaud the success. There’s a lesson here with this model and it’s this: The importance of charging the correct rate!

Simply, if providers charge more, business and standards of care can grow. What’s more, the odds of achieving CQC excellence are hugely shortened with better financial returns in place.

A final thought: Some evidence suggests that with better financial rewards (and obviously improved care standards) comes healthy growth in the client base too.

 

 

 

 

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